Reaching Vulnerable Families Pilot Opportunity

Child Care Aware® of America Pilot Opportunity for Reaching Vulnerable Families Through Advanced Child Care Consumer Information & Outreach Strategies

iStock_000014320822MediumDespite family economic circumstances, all children deserve equal access to high-quality child care. While there are many barriers to low-income and otherwise vulnerable families accessing high quality early care, one of the most preventable barriers is simply lack of knowledge of early care options. This information gap includes awareness of what high-quality child care looks like, child care fee assistance programs, and how to find high quality care.


Child care resource and referral (CCR&R) agencies are a fundamental link between the early care system and vulnerable families. However, we have learned that vulnerable families often rely on family, friends, and neighbors for information about child care, and many are not aware of the services CCR&Rs offer. Therefore, we seek to elevate CCR&Rs as a trusted resource families can turn to for early care and education information and support.

Who is Eligible

Child Care Aware® of America is recruiting two CCR&R agencies to join us in disseminating consumer information resources and key messaging strategies aimed at low-income and vulnerable families. The chosen CCR&Rs also will contribute to the refinement of the pilot materials by providing and gathering real-world feedback. Our goal is to enhance the current child care information system in pilot states by elevating the quality and reach of child care information available to vulnerable families.


This intensive four-month project will take place March 15 – July 15, 2017. Selected organizations will receive $20,000 to cover staff time and other expenses.

Project Duration: March 2017 – July 2017

Proposal Submission: Proposals must be submitted by using the “Apply Today” button below by 5 p.m. EST on Monday, January 23, 2017. Proposals received after the deadline will be disqualified. CCR&R partners will be accountable to Child Care Aware® of America regarding the execution of this agreement.

Questions about the process or the submission may be addressed to Dr. Kim Engelman, Chief of Family and Community Engagement at or 703-341-4108

This RFP is closed.

Pin It on Pinterest

Share This

Child Care Aware of America